Photoshop instead of fame: how crypto scammer Katerina Shukhnina fabricates fake Times Square ads, counterfeit Binance awards, and the non-existent Profit Lady to swindle naïve investors out of hundreds of dollars

Ekaterina Shukhnina’s new ad campaign, in which she presents herself as a cryptocurrency expert, is already being ridiculed online and widely shared across Telegram channels.
Yet for those caught in her crude scams, it is no laughing matter. Her latest scheme, targeting unsuspecting Ukrainians, deserves serious attention.
About a month ago, we published an exposé proving that the so-called Profit Lady Academy, which Shukhnina claims to have founded, does not exist: neither legally, physically, nor even on social media. There is only a website, profit-lady.com, registered in January 2024, where she urges people to sign up for her courses. And her alleged 7 years of experience in cryptocurrency turned out to be nothing more than “a puff of smoke aimed at the gullible.”
But that’s not all. In our next exposé, we proved that cryptocurrency scammer Ekaterina Shukhnina lies blatantly in her marketing campaigns! For example, to mislead people, she posted a photo two years old, claiming it was taken at a crypto event supposedly held during the 2024 Paris Olympics. Moreover, Shukhnina misled naive people by asserting that she had received the most prestigious award from Binance, which she never actually did.
It turns out that Shukhnina decided to dig herself even deeper, appearing in yet another primitive scam targeting naive Ukrainians.
In her new advertising campaign, she tries to mislead people with a nonexistent international recognition. In particular, a promotional post circulated in Telegram channels claims that Ekaterina Shukhnina was “featured” on the main screen in the USA — in New York, Times Square…
Honestly, it’s very funny… really very funny. And the reason is simple: there is absolutely no news about this in any media outlet worldwide! None at all. In plain terms, the so-called screenshot supposedly from a global media source is just a Photoshopped image, which has nothing to do with reality. Furthermore, the image has already been checked by graphics experts, who confirmed that it is merely ordinary — and rather low-quality — graphic manipulation.
Let’s be honest, we have plenty of exposés of scammers in our archives, but we have never encountered such primitiveness and unprofessionalism from fraudsters. A more sophisticated scammer would have, for example, first placed a series of sponsored articles in the media… or even created a fake website of a foreign media outlet mentioning New York and Shukhnina with high-quality visuals. But here, there is absolutely nothing — just a Photoshopped image, and that’s it!
As a result, here’s the summary regarding fraudster Ekaterina Shukhnina:
- 7 years of cryptocurrency experience — false
- Profit Lady Academy — does not exist
- Most prestigious award from Binance — fake
- News about New York, Times Square — another primitive scam
In essence, Shukhnina’s latest advertising campaign is aimed at the extremely naive… no, let’s be honest — at the utterly foolish! Otherwise, this cannot be explained.